Campaign builder

Launch interactive games, quizzes, giveaways and reward campaigns that help you collect leads, increase engagement and turn more visitors into customers.

Trusted by marketing teams at:

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Everything you need to build

  1. Build gamified campaigns without writing code

    Create interactive marketing campaigns in minutes with a visual, no-code campaign builder. Choose a game type, customize the design, add your rewards, connect your lead form and publish the campaign wherever your audience is.

    Whether you are launching a seasonal promotion, collecting emails, increasing engagement or driving more conversions, the campaign builder gives your team everything needed to go from idea to live campaign - fast.

  2. Everything starts with a simple setup

    Start by choosing the campaign goal: lead generation, discount activation, product promotion, customer engagement or loyalty growth. From there, Fanmentum helps you pick the right game type, reward logic and form structure for your campaign.

    You can build campaigns from scratch or use ready-made templates designed for common marketing use cases.

  3. Customize every layer of the experience

    Adjust the look and feel of your campaign to match your brand. Change colors, typography, images, buttons, rewards, form fields and success screens without touching code.

    The builder is designed to keep things simple, but flexible enough for real marketing teams.

Key features

Everything you need to create, launch and measure gamified marketing campaigns. From game templates and AI-generated assets to targeting, analytics and integrations.

  • Drag-and-drop campaign setup

    Assemble games, forms, and reward screens visually — no code anywhere.

  • Ready-made game templates

    Start from wheels, scratch cards, quizzes, and more, tuned for conversion.

  • Reward and coupon logic

    Set win odds, reward tiers, and unique coupon codes with expiry rules.

  • Lead capture forms

    Collect emails, preferences, and consent — right inside the game flow.

  • Brand customization

    Match colors, fonts, and imagery so campaigns feel native to your brand.

  • Multi-step campaign flows

    Chain games, forms, and reward screens into complete journeys.

  • Embed anywhere

    One snippet works on any site — Shopify, WooCommerce, or custom.

  • Performance tracking

    Plays, leads, redemptions, and conversions tracked from day one.

  • Built for marketers, not developers

    Everything a marketing team needs to launch — without a ticket queue.

From idea to live campaign in four steps

  1. Pick a game

    Choose a template that fits your goal — wheel, quiz, scratch card, and more.

  2. Make it yours

    Apply your brand, write your copy, and set up rewards and win odds.

  3. Embed it

    Copy one snippet into your site or store — the campaign is live instantly.

  4. Watch it perform

    Track plays, leads, and conversions in real time and optimize as you go.

Latest from the blog

Ideas, playbooks, and teardown notes on gamified marketing — how top teams turn campaigns into engagement and revenue.

  • Playbook

    Why gamified popups outperform static ones

    We compared thousands of campaigns to see how interaction changes signup rates — and the gap is bigger than you'd think.

    Read article
  • Strategy

    Designing rewards people actually redeem

    Discounts, freebies, points — what reward structures drive redemptions without eroding your margin.

    Read article
  • Guide

    From quiz to qualified lead in four questions

    How to structure quiz campaigns that segment your audience while they play.

    Read article
FAQ

Questions & Answers

  • A gamified campaign widget is an interactive experience — like a prize wheel, scratch card, or quiz — that you embed on your website or store. Visitors play to win rewards, and you collect leads and engagement data in return.

  • No. Fanmentum's no-code campaign builder lets you pick a game template, customize the design, set up rewards, and publish with a single embed snippet. Anyone on your marketing team can launch a campaign.