Gamified campaign widgets for ecommerce and marketing teams
Launch interactive games, quizzes, giveaways and reward campaigns that help you collect leads, increase engagement and turn more visitors into customers.
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Why gamification works in marketing
Most visitors do not want to fill out another form, close another popup or read another generic campaign message.
Fanmentum helps turn passive website visits into interactive moments. Instead of asking users to simply subscribe, click or buy, you give them something to play, unlock, discover or complete.
- 122.8K Interactions tracked
- 2,044 Hours saved
- 42% More qualified leads
- 3.4x More engagement
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Make campaigns more engaging
Spin wheels, scratchcards, quizzes and reward games give visitors a reason to stop, participate and take action.
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Collect more than an email address
Use quizzes, product finders and reward flows to collect preferences, interests and zero-party data directly from your audience.
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Launch faster and without friction
Choose a game type, customize the experience, generate or upload assets and publish it on your website.
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Improve ecommerce conversion rate
Interactive campaigns can support first-order discounts, cart recovery, seasonal promotions and product recommendations.
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Measure every interaction
Use campaign data to understand what works, export results or connect them with your existing tools.
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Build memorable brand moments
Gamified widgets help brands create small moments of curiosity, reward and participation that are easier to remember than a static popup.
What people are saying
5/5 (84+ reviews) Gamified campaign widgets for ecommerce and marketing teams
Fanmentum helps turn passive website visits into interactive moments. Instead of asking users to simply subscribe, click or buy, you give them something to play, unlock, discover or complete.
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Scratch game
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Prize wheel
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Lucky dice
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Mystery box
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Slot machine
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Discount reveal
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Fortune wheel
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Scratch card
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Spin to win
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Coupon rain
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Roll the dice
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Gift hunt
Packed with powerful features
Everything you need to create, launch and measure gamified marketing campaigns. From game templates and AI-generated assets to targeting, analytics and integrations.
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No-code campaign builder
Create interactive campaign widgets without starting from a blank page. Choose a game type, customize the layout, add your offer and publish it on your website.
- Drag-and-drop setup
- Brand colors and assets
- Mobile-friendly widgets
- Reusable campaign blocks
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Effortless integrations
Pre-made integrations with popular platforms and API-s
View all integrations -
Game template library
Start with ready-made mechanics for lead generation, product discovery, giveaways and seasonal ecommerce campaigns.
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AI-generated campaign assets
Generate visual assets, reward cards, game graphics and campaign copy faster or upload your own branded materials.
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Smart targeting and triggers
Show the right campaign to the right visitor based on page, behavior, timing or campaign goal.
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Campaign analytics
Track every play, completion, lead, reward and conversion from one clear dashboard.
- Plays
- Completion rate
- Lead conversion
- Reward redemption
- Top-performing games
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A/B testing and optimization
Test different game types, offers, copy, triggers and visual variants to improve campaign performance over time.
- Offer testing
- Design variants
- Trigger testing
- Conversion goals
- Performance comparison
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Publish campaigns anywhere
Use gamified campaigns on product pages, landing pages, popups, email campaigns, QR codes, events or social traffic flows.
And there’s much more and much more in the pipeline
Case studies
See how interactive campaign widgets can support lead generation, product discovery and ecommerce conversion across different campaign types.
- Ecommerce
First-time visitor reward campaign
Convert new visitors with a branded reward experience that captures emails and unlocks a first-order discount.
Read full case study
2.8x Higher interaction rate 34% More email signups 18% Reward redemption - Lead Generation
Seasonal quiz giveaway
A holiday quiz campaign segmented players by taste while they competed for a grand prize — fueling a personalized email flow.
Read full case studyNordika 4.1x Time on page 27% Quiz completion to lead 12% Conversion uplift - Ecommerce
Cart-recovery scratch card
Exit-intent scratch cards offered a last-second discount to abandoning shoppers — recovering carts that would have been lost.
Read full case studyShoply 22% Carts recovered 3.2x Coupon usage 9% Revenue uplift
Questions & Answers
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A gamified campaign widget is an interactive experience — like a prize wheel, scratch card, or quiz — that you embed on your website or store. Visitors play to win rewards, and you collect leads and engagement data in return.
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No. Fanmentum's no-code campaign builder lets you pick a game template, customize the design, set up rewards, and publish with a single embed snippet. Anyone on your marketing team can launch a campaign.
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Yes. Fanmentum is built for ecommerce: run first-visit reward campaigns, cart-recovery games, seasonal giveaways, and coupon-based promotions that drive conversion and repeat purchases.
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Yes. Fanmentum can generate campaign copy, reward descriptions, and visual assets with AI, so you can go from idea to a polished campaign in minutes.
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Yes. Every interaction is tracked and exportable — leads, plays, reward redemptions, and conversion events can be exported as CSV or sent to your tools via integrations.
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Yes. Fanmentum campaigns embed on any platform, including WooCommerce, Shopify, and custom sites — a single snippet works everywhere.